Through a socio-semiotic analysis of promotional materials used by both producers of quality products and their support organizations, this book investigates the use of imagery, especially images of place, in three contrasting regions of Ireland. It highlights the role of place (particularly rural) imagery in the promotion of handcrafts and rural tourism services, and suggests some of the meanings which may be contacted through the use of such imagery. Much of the research to date in this field has concentrated on the use of imagery to promote particular places, rather than products and, in an Irish context, on the promotion of Ireland as a tourism destination. This book focuses on the regional and local level to examine the creation and use of more micro-place specific images - both real and mythical - by small and medium sized businesses and explores the extent to which the two industries borrow from, and feed into, firstly each other, and secondly, macro place myths and iconographies.

"Discusses the basics of mixed martial arts including the sport's history, rules, moves, and famous fighters"--Provided by publisher.

This vintage book contains anecdotes and reminiscences of the author's varied sporting experiences on land and water from across the globe. From deep-sea fishing to fox hunting, this volume contains a collection of anecdotes that will appeal to the modern sportsman, and would make for a worthy addition to collections of vintage sporting literature. Contents include: "Resolute and Shamrock", "The Tarpon", "Fish Facts and Fancies", "The Senses of Fish", "Salmon Fishing", "St. Simon", "Man O' War", "The King and Queen of the Trouting Track", "The International Polo Cup", "The Polo Season of 1922", and "Foxhounds and Their Handling". Many vintage books such as this are increasingly scarce and expensive. This volume is being republished now in an affordable, high-quality edition complete with a specially commissioned new introduction on sea fishing.

The 7th edition of a book that is widely regarded by members of the drinks industry as the most complete and authoritative cocktail publication available. It contains 2,250 easy to follow cocktail recipes, each accompanied by a colour photograph. It also includes detailed instructions for beginners, tips for bar professionals, reviews of the top 100 international bars and a history of the cocktail.